> For the complete documentation index, see [llms.txt](https://acecounter.gitbook.io/guide/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://acecounter.gitbook.io/guide/utm/use.md).

# 사용 가이드

- [UTM 기본 개념](https://acecounter.gitbook.io/guide/utm/use/what-is-utm.md): UTM이 처음인 분들을 위한 가장 기초적인 내용을 쉽게 작성했습니다. 잘 알고 계신 분들은 넘기셔도 괜찮아요!
- [통계 지표 가이드](https://acecounter.gitbook.io/guide/utm/use/indicators.md): 리포트에서 표시되는 지표의 측정 기준 및 집계 방식을 안내합니다.
- [필터링](https://acecounter.gitbook.io/guide/utm/use/filtering.md): 데이터 조회 기준을 변경하는 측정 기준(dimension)을 필터링 하는 방법을 안내합니다.
- [전환 설정](https://acecounter.gitbook.io/guide/utm/use/conversion.md): 전환수가 표시되기 위해선 에이스카운터에서 아래와 같은 설정이 필요합니다.


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# Agent Instructions
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## Querying This Documentation
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Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter:

```
GET https://acecounter.gitbook.io/guide/utm/use.md?ask=<question>&goal=<endgoal>
```

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